Almost every traditionally published book goes up for preorder before it comes out. However, the advice surrounding preorders can be confusing for indie authors. Some indies say preorders are critical. Others say having a preorder for your book can hurt sales. Who is right? Should you set up a preorder for your book? Are preorders a good idea or a bad idea? Preorders can help or hurt, depending on what kind of author you are. In this week’s episode, you’ll learn: What kind of author is helped by a preorderWhy preorders are so important for some authorsHow to make the most of your preorder windowListen in or check out the blog version of this episode to learn the benefits and drawbacks of making your book available for preorder before its launch date. Support the show