When readers browse Amazon, they have already decided to purchase a book. The only question is: Which book will they choose? What if there was a way to reach readers at this pivotal moment and persuade them to pick your book from the list they're considering? There is! It is called Amazon Advertising, and it has become one of the most popular forms of book promotion for indie authors. However, many authors feel intimidated by the idea of running Amazon ads. In this week's episode, you'll hear from Alana Terry, a USA Today bestselling author of over 40 books and Amazon ads expert. You'll discover Why Amazon ads might be a good place to startSix steps to quickly create your first adHow to determine whether your ads are workingAnd much more If you've wanted to sell more books on Amazon but have felt overwhelmed by the process of running ads, listen in or check out the blog version of this episode to find out the quickest way to get started. Support the Show.