In this special episode, Nicola speaks to Ben Francis MBE, founder and CEO of the fitness brand Gymshark, from the Gymshark flagship store in London, England. Ben talks about what motivated him to found Gymshark, why he decided to take the leap and open a store, and how he continues to be inspired by the Gymshark community. He looks back on his childhood influences and forward to the future of ecommerce and the metaverse, considering how gymshark will continue to grow alongside new technologies. He also shares how the arrival of his twin boys has changed his personal and professional outlook, and how they’ve helped him to become more present.