nScreenNoise – Reaching individuals in a group viewing environment
Listen now
Description
Engaging with an individual in a group viewing setting is always a challenge. Atmosphere’s CEO describes how his new solution, Chive Trivia, does it by synchronizing the TV screen with people’s phones.
In what could be the last comparison of Vizio and Roku’s platform businesses, Roku extends its active user lead while Vizio narrows the engagement and ARPU gap.
Amazon’s decision to ditch the Freevee brand and fold the content into Prime Video makes sense for the etailer. But it has more brand purging to do to fix its strategy and clear up confusion.