Bundling Vs. Unbundling: The SaaS Debate - Sean and Ibby
Description
In this episode of Numbers and Narratives, we rambled about a wide array of things including conference experiences, the trend of bundling vs. unbundling in SaaS products, and the challenges of building software for small businesses. Key takeaways from the discussion:Value of smaller, focused conferencesBundling trend in SaaS productsChallenges of all-in-one solutionsRippling as an example of the aboveImportance of "one core feature" in bundled productsWe talked about the benefits of att...
This week, we had a pretty fascinating chat about how SEO and content marketing are changing. Turns out 97% of web pages get zero (yes, actually zero) traffic from Google, and we went into detail about how SEO has basically ruined the internet by gaming the system with crappy listicles and...
Published 10/29/24
In this episode of Numbers and Narratives, Ibby and Sean engage in a candid discussion about the changing landscape of B2B marketing, particularly focusing on the decline of cold email outreach and the rise of AI-powered marketing tools. They explore alternative strategies for building meaningful...
Published 10/14/24