Simon Lendrum (CEO - Commercial Communications Council)
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Partnering, pitching and positioning: Simon Lendrum, Commercial Communications Council CEO.
Ben speaks to Simon Lendrum, Chief Executive of the Commercial Communications Council, industry body representing New Zealand marketing agencies. Simon shares tips on how to foster successful client-agency relationships, thoughts on best practice when it comes to selecting an agency partner as well as a few stories from an ad agency career spanning both hemispheres which listeners will enjoy.
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