We’re back with Vigor Branding principal, host of the Forktales podcast, and author of the new book, The Bullhearted Brand, Joseph Szala. If you’re a long-time listener, you may recall Joseph from all the way back in season one. Today we talk about his latest evolutions, including how the Grits & Grids podcast led to his new show, Forktales, and what led his to launch his latest book, The Bullhearted Brand on Kickstarter. So without further ado, please enjoy the latest conversation with Joseph Szala.