In this brilliant episode, we explore the thrilling highs and challenging lows of the food industry with accomplished entrepreneur John Stapleton. He shares invaluable insights into the importance of solving consumer needs, scalability, and the resilience required for success in the food sector. His journey - encompassing roles in Mission Ventures, RegalFood Fund, and the Fisher Farms vertical farm project, amongst others - paints a vivid picture of the ambition and persistence needed in the food industry. We delve into the lessons learned from both success and failure while also touching on the critical factor of consumer insight in product innovation.