47 Why should you not choose an extra virgin based on price?
Listen now
Description
If I were faced with three identical bottles of extra virgin olive oil priced at €3.99, €8.99, and €13.50 respectively, which one would you buy? Would you choose the average price as you would for a used car or…
More Episodes
Want to lose customers? Write “hand-harvested” or “vegan” on the label, use one-liter bottles, don't indicate cultivars... Here are the most common and odd mistakes to drive consumers away!
Published 05/22/24
Consumers are defined as individualistic, populist, inconsistent and emotional. They base their choices on personal experience and beliefs. Do we, as consumers ourselves, align with this stereotype?
Published 05/08/24
Published 05/08/24