A learning journey conversation with a fellow EMBA student. In this episode Petro speaks to fellow UCT EMBA student, Gordon Wilson (Achievement Awards Group) Over the past two years we have been working towards our Executive MBAs through the University of Cape Town's Graduate Business School. With classes moving on-line due to the covid-19 pandemic there wasn't enough time (for me) to connect with fellow students and hear about their research projects. I decided to interview my fellow students to hear about their research. In this podcast I ask Gordon about his research, which focused on how purpose is a driver for human behaviour. Gordon tells me more about why he chose this topic, how he did the research and what his major findings were. He also shares how this research changed him and the way he thinks about purpose.