Ben Fowler (Masters Degree in Data Sciences) is a PGA Professional who through extensive research realised that, despite the influx of information available, the average handicap of all players has not gone down appreciably.   This fact led him to develop PlayIQ, and AI driven system.  PlayIQ employs state-of-the-art computer vision algorithms to scrutinize each frame of a golf swing. By capturing high-resolution video, PlayIQ can precisely analyze critical aspects of the swing.  Elements such as spine angle, knee bend, hip rotation, and club position. The computer vision technology identifies these elements and compares them against ideal swing mechanics, offering targeted feedback on specific strengths and areas for improvement. Ben joins #OntheMark to introduce and illustrate how the system works, and how it can help you figure out the exact issues within your technique that are letting you down. He describes: What an AI golf lesson involves How the system collects data and information How the system tailors the insights and tips to your specific problems, and How PlayIQ give you a complete Swing Analysis, how it compares your golfswing to other fundamentally sound swings, how it provides recommendations for improvement and how it offers Drills and Exercises to accelerate understanding, feel and improvement. His goal with the development of PlayIQ was to make golf instruction more accessible, affordable and helpful and this podcast is sure to help you on your way to getting a golf lesson tailored to your specific needs.  You can also watch the conversation between Mark Immelman and Ben Fowler on YouTube.  Search and subscribe to Mark Immelman.