Welcome to the first episode of our series on how to run a launch! Lindsey Deatsch, my Director of Operations, is my special guest today. She’s a pro at launches– before she came to work with me, she was a launch manager at an agency, doing launches day in and day out. We cover how to make a product launch timeline and create a pre-launch marketing strategy: Schedule the anchor point, then the invite period, then the teaser period and learning phase, the “open cart” period, and the post-launch survey.  We also spend a lot of time talking about the importance of list-building, and give you some email marketing tips to help you with it. After all, the first step in a promo planning process is to have a big list to promote to. I’m so glad Lindsey was able to join us on the show today- she has seen it all when it comes to launches and is a fountain of knowledge! In this episode, you’ll hear… How to schedule a product launch timelineThe importance of list-buildingWhat conversion rate you should expect for a launch Click here to find the full show notes and transcript for this episode. RESOURCES: Sign up for Sam’s Sidebar, my weekly emailLet me know what you think! Email me ([email protected]) or DM me on Instagram (@SamVanderWielen)Register for my free legal workshop: 5 steps to legally protect and grow your online business CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media