This podcast episode is about podcasts. Our team’s podcast aficionado, Michelle Rubinstein, interviews me about how I utilize On Your Terms® to nurture my audience and aid in growing my business. We have a great conversation about how this podcast has been my most productive nurturing channel– helping people get to a place where they’re ready to purchase my product. We talk about voice of customer research, meeting listeners where they’re at, and providing in-depth, nuanced information. We also talk about why it’s important to pick a medium that you actually enjoy using. Then we get to the hard hitting questions: What kind of pasta would I be and why? What’s the secret sauce behind Michelle’s One Tree Hill rewatch podcast production? And, which of us listened to Serial when it first came out? In this episode, you’ll hear… What “nurturing” is and where it fits in your businessKeeping your content based on what your audience needsHow to pick the right marketing channel for you Click here to find the full show notes and transcript for this episode. RESOURCES: Check out Michelle's podcasts: Total Betty Podcast Network and Movie Friends PodcastJoin the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship”Sign up for my free weekly email “Sam’s Sidebar” Join the Free Legal Workshop to learn how to get your business legally protected today!  CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media