In the last episode, I talked some smack about social media: It’s bad for your mental health, your content won’t have great longevity or searchability, etc. So this episode I cover what to do instead, or in addition to, social media.  First, I break down discovery vs. nurturing. Then, I explain why email is a great nurturing platform. And finally I talk about when social media can be an effective marketing tool, if you still really want to use it. I hope you’re enjoying these “Online Business Summer School” episodes, including the background sounds from beautiful Long Island! In this episode, you’ll hear… The difference between discovery vs. nurture platformsWhy email is a great marketing toolWhere social media can be helpful Click here to find the full show notes and transcript for this episode. RESOURCES: Join the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship” Sign up for my free weekly email “Sam’s Sidebar” Join the Free Legal Workshop to learn how to get your business legally protected today!  CONNECT: Sam on InstagramSam on FacebookOn Your Terms on Instagram DISCLAIMER Produced by NOVA Media