Markus and Ned sit down with Michael Brechtelsbauer from LEKI, the legendary pole brand that’s been helping adventurers tackle mountains, trails, and everything in between for over 75 years. Michael dives into LEKI's backstory, from a WWII refugee’s dream of building better gear to becoming a go-to for serious skiers and trail runners worldwide. He talks about LEKI’s quirky evolution—from clunky early models to today’s ultra-light, high-tech trail running poles. And did you know LEKI experimented with hemp poles? Yes, they’re on a mission to mix sustainability with performance, working with elite athletes who’ll test everything from grip comfort to pole lengths (hint: longer is trending!). The episode wraps up with some fun insider talk on where LEKI is headed, including experimenting with materials that are as tough as they are eco-friendly. Whether you’re a casual hiker or ultra-endurance junkie, Michael’s insights on LEKI’s journey and his passion for the niche world of poles will have you itching to hit the trails. Timestamps: (00:28) Intro Michael & background (03:20) The LEKI founding story in Germany (10:55) LEKI’s venture into trail running (15:55) How to differentiate poles & staying focused (18:32) Importance of trail running within LEKI (23:50) Customer and trends are changing, everything is growing (29:00) How LEKI connects to consumers (36:11) What innovations are happening? Go below 100g per pole? (44:35) New products coming in 2025 (47:30) Ned’s drop Show Notes: https://www.linkedin.com/in/michael-brechtelsbauer-45431b104/ www.leki.de – Brought to you by Lecka Nutrition (www.getlecka.com) Follow Us On Twitter: @OneMoreK_  Follow Us On Instagram: https://www.instagram.com/onemorek_ Subscribe To Our Newsletter: www.onemorek.com Reach Out: [email protected] Watch On Youtube: https://www.youtube.com/@OneMoreK_ Available on Apple Podcast, Spotify and other major platforms.  Hit the review button, subscribe and be part of our community. Thanks, Ned & Markus