In Episode #56, Ross is joined by Luke Woodhouse, Creative Director at Ragged Edge. After working in branding agencies in London and Sydney, Luke landed at Ragged Edge and saw an opportunity to help build a team and an approach for people who care less about how things are, and more about how they could be. Whether at scale or scaling up, Ragged Edge works with businesses with the conviction to challenge the status quo. Ross and Luke discuss how to build a brand on a single idea, using story to build your brand, and how to build creative confidence.