Description
In the first episode of season 04, Ross is joined by Ben Mauro, creator of HUXLEY.
Ben Mauro’s work has made a powerful impact on the gaming world, as a senior concept designer and art director for first-person-shooting dynasties Halo and Call of Duty. His visions have graced the big screen in Elysium, Chappie, and J.R.R. Tolkien’s The Hobbit. Now he unveils his fully-fledged graphic novel series, Huxley.
Ross and Ben discuss how HUXLEY has rebelled against NFT trends – using them as a sales channel instead of a fundraising platform and taking their time to craft the world of HUXLEY – and why Ben chose to launch his ideas in Web3 instead of traditional media.
Ross and Jessica Bong-Woon, Associate Creative Director, discuss how to get a deeply niche audience to care about the same things you do, how to extract the best from people and how, by varying your approach, you can find hidden gold.
Published 10/21/24
Ross and Armin Vit, co-founder of UnderConsideration, discuss the boldness it takes to impress a discerning audience, the best reasons to rebrand and how giving your brand motion can help you stand out.
Published 08/12/24