Description
In Episode #61, Ross is joined by Gerhard Human, illustrator, animator, art director, and founder of Repeat Offenders.
Gerhard’s been working in the visual industry since 2001. His work is strongly inspired by underground comics, skate culture, and animation. He’s done TV commercials for brands like MTV, Adobe, Goodwill, and Smirnoff, and his work has been featured online and in print.
Ross and Gerhard discuss his entry into Web3 and how NFTs have opened a new touch point for fans of his art, expanding his reach globally and making his work more accessible to new audiences.
Ross and Jessica Bong-Woon, Associate Creative Director, discuss how to get a deeply niche audience to care about the same things you do, how to extract the best from people and how, by varying your approach, you can find hidden gold.
Published 10/21/24
Ross and Armin Vit, co-founder of UnderConsideration, discuss the boldness it takes to impress a discerning audience, the best reasons to rebrand and how giving your brand motion can help you stand out.
Published 08/12/24