Ross and Jessica Bong-Woon, Associate Creative Director, discuss how to get a deeply niche audience to care about the same things you do, how to extract the best from people and how, by varying your approach, you can find hidden gold.

Ross and Armin Vit, co-founder of UnderConsideration, discuss the boldness it takes to impress a discerning audience, the best reasons to rebrand and how giving your brand motion can help you stand out.