In Episode #36, Ross is joined by David Blyth, founder of DeltaVictorBravo and representative of eatbigfish across Africa Middle East. David is an experienced strategy practitioner having led significant Brand, Insight, Marketing, People, Research and Technology projects across more than 20 countries. He is currently an MPhil candidate in Inclusive Innovation at UCT GSB Ross and David discuss the six traits of challenger brands, how you can become a challenger brand, and how authenticity can help us build better companies.