Description
In episode #43, Ross is joined by Jack Butcher, founder of Visualize Value.
Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. In search of fun and freedom, he started his own agency...and found neither. After 2 years of further iteration, he built Visualize Value – a project he used to build a network of mentors, a $1M/year product business, and an audience of 600k+ people.
Ross and Jack discuss the power of consistency and knowing your audience and how this helped Jack make Visualize Value the success it is today.
Ross and Jessica Bong-Woon, Associate Creative Director, discuss how to get a deeply niche audience to care about the same things you do, how to extract the best from people and how, by varying your approach, you can find hidden gold.
Published 10/21/24
Ross and Armin Vit, co-founder of UnderConsideration, discuss the boldness it takes to impress a discerning audience, the best reasons to rebrand and how giving your brand motion can help you stand out.
Published 08/12/24