Have you spent years crafting your professional identity, building a solid reputation, and networking with industry peers? But when you look at your LinkedIn profile, it's a relic of the past, a dusty snapshot that fails to capture the dynamic professional you've become.  Sound familiar? You're not alone. Many of us have neglected our LinkedIn presence, unaware of its true potential as a powerful personal branding and business growth tool.  Joining us is Lynnaire Johnston, the founder of Link*Ability and an internationally regarded expert on leveraging LinkedIn for professional success. With a background in journalism, broadcasting, and copywriting, Lynnaire brings a unique perspective on using some not-so-well-known LinkedIn features to stand out. We also talked about: How Lynnaire's journey led her to become a LinkedIn expert The power of LinkedIn as a publishing platform for writers and content creators Tips for optimizing your personal LinkedIn profile to attract potential clients and opportunities Strategies for creating and managing a LinkedIn company page that drives business growth The benefits of using LinkedIn newsletters and collaborative articles to boost visibility and authority Insights into LinkedIn's new features, including the revamped "Services" section and skill endorsements Ready to unlock the full potential of LinkedIn and take your personal brand and business to new heights? Listen to this insightful episode, and learn from Lynnaire's wealth of expertise. Want to be notified when new episodes come up? Sign up here. RESOURCES MENTIONED: Lynnaire's books:  "LinkAbility: 4 powerful strategies to maximise your LinkedIn success" (affiliate link)  "Business Gold: Build Awareness, Authority, and Advantage with LinkedIn Company Pages” (affiliate link) LinkedIn’s Collaborative Articles Hub: https://www.linkedin.com/pulse/topics/browse/a  Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here: https://onlinebusinessliftoff.com/newsletter/ See omnystudio.com/listener for privacy information.