Ever wondered how to truly understand your customers' needs? Suzanne Reilley faced the same challenge when she started as a personal trainer with no business background. Despite this, she successfully built a thriving business by mastering the art of listening to her clients. Curious about her journey and strategies? You’re in for a treat! Suzanne Reilley is a seasoned business coach, marketing strategist, and copy advisor who has worked with hundreds of clients. Her expertise has been featured in prominent publications like The Washington Post and Daily Candy. Suzanne’s unique approach and proven track record make her a trusted guide in understanding and serving customers better. How to go beyond demographics and tap into your customers' hopes, dreams, fears, and aspirations. Using Amazon reviews, competitor social media comments, and client communication to uncover valuable customer insights. The importance of balancing personal development with business growth. Learning to write compelling messages that resonate with your audience using the customer’s words. Transitioning from a corporate mindset to an entrepreneurial one for greater success. Don't miss this insightful episode with Suzanne Reilley! Tune in to learn how deeply understanding your customers can transform your business.  Want to be notified when new episodes come up? Sign up here.  RESOURCES MENTIONED Suzanne’s website: Suzanne Reilley Content Calendar Mastery: Map out a year’s worth of engaging topics in 90 minutes or less Get regular access to tips, techniques, and advice from experts about growing your business. See omnystudio.com/listener for privacy information.