Today we are joined by Dan Beaulieu, founder and owner of Db Management Group. He and Zach chat about the PCB industry's broad marketing trends including how it's stuck in the past, the declining trade show industry, how sales reps can stay relevant, and much more. Watch this episode here 0:00 Intro to Dan Beaulieu 5:48 Sales & Marketing Stuck in the Past 9:14 Impacts of the Domestic PCB Base 12:59 Is the Trade Show Method Going Away? 16:45 How do Reps Stay Relevant? 19:27 Focusing on Younger Designers 24:30 How Manufacturers Stand Out from the Competition 28:42 Designers and Board Shop Conflicts 31:42 Importance of Touring Shops 33:36 Capital Investment and PCB Shops 38:51 Focus on the Customer's Need, Then Provide It