A lot of today’s podcast is going to be focusing on the Google SEO office hours with John Mueller - some of the more important things I think were discussed and my additional thoughts. From how scrapers are using Google’s own servers to crawl budget concerns. Google's John Mueller was asked on Twitter why the link report seems slower than most of the other reports. He said that links is not an area they think SEOs should focus too much on and thus the report is not something they "spend lots of resources" on. https://twitter.com/abondance_com/status/1473925258281426951  SEO expert Alan Bleiweiss asked John Mueller of Google if Google has a "Google Book of Secrets" where it stores all the algorithmic changes it makes in a single location. John Mueller said that yes, Google does document all of the changes it made. https://youtu.be/LHf8DvfPbRU?t=2306  https://www.seroundtable.com/google-book-of-algorithm-updates-32650.html John Mueller discusses a question about breadcrumb schema markup but gives some info about matching what a user sees with what is in the markup. It seems Google may not utilize markup if it doesn’t have a matching value the end user sees. FAQ schema is an exception, as you can have collapsed answers that aren’t visible. https://youtu.be/LHf8DvfPbRU?t=2385 When looking at multilingual sites, especially as you start out - you don’t have to translate every page. Google looks at multilingual sites by page. https://youtu.be/LHf8DvfPbRU?t=2636 Another question came up about crawl budget on Google SEO office-hours, and again John asked the number of pages. About 10,000 pages and John quickly said you don’t have to worry about crawl budget. The question was more about auto-generated pages that are no-indexed and showing up in search console and John gives a good answer on when you would no-index vs block in robots.txt and how those pages might still show up in the index. https://youtu.be/LHf8DvfPbRU?t=2751  Scrapers are getting smarter and using Google Cloud services to run their quote GoogleBots to scrape site content. Doing this at first glance is a Google IP and may not set off red flags, and even allow more unrestricted access to your site. Make sure the IPs reverse domain to googlebot and not just google. https://youtu.be/LHf8DvfPbRU?t=3502  Most of the search algorithms Google launches work across all languages. There are exceptions, like when Panda first launched and the product reviews update and some others.  https://www.seroundtable.com/google-search-algorithms-languages-32643.html This year was full of surprises for search engine and digital marketing professionals, as well as the second year of the COVID pandemic. From title change fiascos to improved shopping options and new ways of tracking data, this year was packed with changes that could potentially affect their brands' visibility. https://searchengineland.com/seo-2021-year-in-review-endless-updates-title-rewrites-gmb-becomes-gbp-and-more-377444