Today is December 27th, 2021 and here's some of the top stories I am covering: Is 100k pages on your site an issue for crawl budget?Updated image results?A great thread about ranking in a top position for a highly searched term. 80k in valueDoes google use analytics data? Does google use CTR on SERPs data?Bing and shopify integrationGoogle Ads issues with GMail adsIf you aren’t looking at tiktok in your 2022 marketing plan, take a look at this articleFacebook is losing a bunch of execs, especially in the advertising segmentNews items discussed: Google does not use Google Analytics 4 for ranking purposes, and has always said it has never used Google Analytics in its algorithm. https://www.seroundtable.com/google-analytics-4-google-ranking-32622.html Google Image search on mobile has these labels for sections of the images it sometimes shows in the search results. A new label I have not seen before is showing "top categorized results." https://twitter.com/SaadAlikhan1994/status/1473330087147802637 A look at how to use meta descriptions to help search engines understand your page's content. Meta descriptions are considered an indirect signal, in that they do not directly influence search rankings. They do help with other goals such as improving click-through rates. https://www.searchenginejournal.com/on-page-seo/optimize-meta-description/ A Reddit user woke up to an additional $80,000 in monthly traffic after his site reached the fifth rank for a competitive keyword. What should he do to the page with a weak call to action? https://www.reddit.com/r/SEO/comments/rm5la2/woke_up_to_80000_increase_in_monthly_traffic/ Microsoft Bing has announced a Shopify integration that allows products to be purchased from the Bing Shopping and Search features. https://www.seroundtable.com/microsoft-bing-shopping-shopify-ethical-shopping-32639.html Google has a new serving issue with Google Ads that is impacting ad serving on the desktop version of Gmail. So if you are serving Google Ads on Gmail, your ads may not show to a "significant subset of users," according to Google. Google is working on resolving the issue but has yet to resolve it. https://www.seroundtable.com/google-ads-serving-issue-32649.html According to our research, 68% of marketers said they didn't plan to use TikTok for marketing purposes in 2021. Those who did plan on increasing their use of TikTok were also heavy users of Facebook and Instagram. https://www.socialmediaexaminer.com/tiktok-growth-projections-and-the-opportunity-with-gen-z/ Facebook's most notable departures from the company in 2021. Many senior executives left or announced plans to depart in the coming months. https://www.cnbc.com/2021/12/23/here-are-facebooks-most-notable-executive-departures-in-2021.html