Today we’ll be talking about Google’s ability to crawl large pages, who uses screaming frog, what backlink types are simply ignored, and was there an algorithm update over the last few days? Google’s HTML size limit is in the 10’s to 100’s of megabytes. Confirmed via tweet by John Mueller. This was in response to a Bing Webmaster Tools notice.  https://twitter.com/JohnMu/status/1468538974406946823 Screaming Frog is one of the best pieces of software you can buy. It’s somewhere around $150 - $200 for year and you run it locally on your system. It’s invaluable for ad hoc reports, technical analysis and more. A recent reddit thread got a little more visibility when John Mueller chimed in that he personally pays for a license. https://www.reddit.com/r/SEO/comments/rrcji8/how_to_justify_screamingfrog_cost_to_my_boss/ No Follow, User Generated Content, and Sponsored backlinks are all treated the same, basically they’re ignored. https://twitter.com/JohnMu/status/1476140327174082564 https://youtu.be/wdE3ElNf4LA?t=2036 Confirmation - you don’t need to keep a 301 redirect on an old domain for more than a year. https://twitter.com/JohnMu/status/1476583352828366854  According to recent SEMRush data, in December of this year was when things started getting really volatile. We saw a lot more movement than usual with Google and their products. In fact, this year is one of the most volatile years according to SEMrush. https://www.seroundtable.com/semrush-google-december-2021-most-volatile-32668.html Around December 27th and 28th we may have a Google search ranking algorithm unofficial update. It is not unusual for Google's search results to fluctuate without Google manually pushing an algorithm update. There’s a lot of chatter especially in the affiliate groups.. https://www.seroundtable.com/google-search-ranking-algorithm-jolt-32670.html There are many strategies and tactics in the SEO world that seem completely backwards at first, but if you take them into consideration they may actually work. Aleyda Solis' recent Twitter thread asking “what's the most counterintuitive recommendation/implementation I've done over my career which paid off as expected?”   https://twitter.com/aleyda/status/1455613252663193605 Also, while you are at it, sign up for her weekly SEO Fomo Newsletter @ https://www.seofomo.co/