Today we’ll be looking at some negative SEO issues that have come up including how an onlyfan performer may have taken down reddit’s homepage, your IP address in Google results, Meta’s new restrictions on advertising, and the worst practice for handing over a site from one agency to another. How easy would it be to remove reddit’s home page from Google’s index? Apparently a simple DMCA is all it took. Cyrus Shepard noted on twitter that the main reddit homepage wasn’t ranking #1 anymore and some further investigation looks like a DMCA request was the culprit. While you are checking out the tweets, also take a look at Cyrus’ company Zyppy and their SEO success factors. Probably one of the better put together lists of ranking factors you should and shouldn't care about. https://twitter.com/CyrusShepard/status/1478101570646540289 https://zyppy.com/seo-success-factors/ We’ve all been there, a staging version or just the straight IP version of the site gets indexed. I didn’t bring this up yesterday as part of the office hours recap as John somewhat touched on this issue, but there was a reddit thread where he put in a lot of effort into the reply and I think it’s important enough to mention. John Mueller said that generally, Google will list a site in its search results with the domain name rather than using an IP address. But if you see both and know your website is crawlable via this protocol then there's no reason to worry about being deindexed.  https://www.reddit.com/r/TechSEO/comments/rs7pjb/perfect_storm_caused_a_tank_in_ratings_ip_address/  Starting January 19th, 2022 Meta (You know, Facebook) will no longer allow you to market certain targeting options relating to sensitive topics. A list containing examples for all types of sensitive categories was given  Health causes (e.g., “Lung cancer awareness”, “World Diabetes Day”, “Chemotherapy”)Sexual orientation (e.g., “same-sex marriage” and “LGBT culture”)Religious practices and groups (e.g., “Catholic Church” and “Jewish holidays”)Political beliefs, social issues, causes, organizations, and figuresI think this is a great move, and I am happy to see this. Having worked in marketing in the medical field, I did sometimes feel like we were able to target a little too accurately and it felt someone intrusive. Little by little, we’re getting less targeted ads, but we’re also safeguarding our privacy. I think the balancing act is a tough one, but this is the right direction. This also is something I think will help balance out the ability to influence a specific group too much, and forces advertisers to broaden their ads to a larger spectrum of people with differing political or social beliefs.  https://developers.facebook.com/blog/post/2021/12/08/updating-metas-detailed-targeting-options/ Hiding results when handing over a site:  Just a fun little reminder of the URL removal tool in Search Console - which is used to temporarily remove a result from the search result pages. Think of it like a filter for results, and you are asking Google to filter the results out that follow a specific pattern. I’ve seen this used in negative ways when handing over a site from one agency to another, it’s a bit hidden but a great way to hide the important parts of a page with nothing else wrong with the site.  https://twitter.com/JohnMu/status/1477740336134959104