Description
There wasn’t a lot of SEO news over the holiday weekend and the new year, but I wanted to recap what I felt were the most important takeaways from Friday’s English Office hours with Google’s John Mueller. As always, a synopsis, my opinion, and a link to the question in the video.
Full post here: https://opinionatedseo.com/s2e1
Some people may rely on the cache pages in search result pages to verify the indexing of the content correctly. The cache pages are handled separately from the index, so you may have a page in the index that you don’t have a cache page for.
https://youtu.be/MrgtKt4u8nk?t=334
Poor translation automated translation of an alternate language, how does this affect the SEO’s main language version. This comes down to metrics that Google uses that are sitewide factors vs single page factors. If you have low quality pages, whether that’s thin content, badly translated content, or another issue, this can bring down overall site / domain quality rankings and be harmful to your SEO efforts.
https://youtu.be/MrgtKt4u8nk?t=412
Google crawler ignores all permission requests from your site. This came up in a question that was related to IP based content detection that was causing their site to skew towards a specific geographic area for indexing.
https://youtu.be/MrgtKt4u8nk?t=1056
If you have pages that are authoritative, have good backlinks, but you don’t want them indexed, consider using a rel canonical tag to flow that authority to a different page. The question was asking about using a redirect for just GoogleBot, which is very borderline against Google guidelines.
https://youtu.be/MrgtKt4u8nk?t=1190
This question is really relevant to work I’ve been doing recently where we saw over 150k pages removed from the index within about a week as Google picked up a no result message that we had in the source code but was hidden. If you have any text in your source code, whether hidden or not, Google CAN index it and use it.
https://youtu.be/MrgtKt4u8nk?t=1424
Using the indexing API to get your results indexed faster than letting Google find it via a sitemap. John says that yes, it will crawl the page so it can review the content and the structured data associated with jobs.
https://yoast.com/live-indexing-bing-google-yoast-seo/
https://youtu.be/MrgtKt4u8nk?t=1988
Discussion about title rewrites that don’t make sense: Seems like it is still happening and can definitely be an issue if you are adding new types of content or products and Google hasn’t fully aligned that with your domain.
https://youtu.be/MrgtKt4u8nk?t=2492
This is the big one, my site isn’t getting indexed. How long does Google take to pick up on quality changes?
https://youtu.be/MrgtKt4u8nk?t=2556
Screaming Frog updated their software to ver 16.5 which closed another log4j vulnerability that showed up, however a new one surfaced again, and they responded to my tweet to see what their timeline is for a fix. They can provide one via an email to their support team.
https://twitter.com/WebPhilM/status/1478069870734413825
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