Today is January 7th, 2022 and I’ll be talking about some Google SERP updates, a Google ads error, New Display Ads for Podcasts in Spotify, WordPress major security release, Making money from a site hack, and some actionable tactics to help drive customers to buy. Full Show Notes @ https://opinionatedseo.com/s2e5 Google has launched a “Shops” section in the mobile search results with three results that can be expanded to 10. Google’s statement:  “We recently launched Shops, a new module available on mobile devices for select US-English shopping-related queries,”  https://searchengineland.com/google-launches-shops-section-in-mobile-search-results-378256 https://twitter.com/b4k_khushal/status/1477337833643786242 Google looks to be testing or updating their Google Discover section with trending searches. See if it’s updated on your device. https://twitter.com/jasonmandragona/status/1478748397372940290 Google Ads has an error right now when saving exact keywords saying they are being saved as broad. Google Ads Liason replied that it was a bug and they were working on fixing it. So don’t be alarmed, but is this the beginning of the end of match types?  https://twitter.com/adsliaison/status/1479189369529450496  While we’re talking about ads, Spotify is going to be bringing display ads to Podcasts. Spotify is calling them Call-to-Action cards. These will be visual and interactive during ad plays as well as retargeting while exploring the app.  https://www.newsroom.spotify.com/2022-01-06/spotify-introduces-call-to-action-cards-for-podcast-ads/  Wordpress released a security release yesterday which patched 4 major vulnerabilities. This affects versions 3.7 to 5.8, so pretty much any WordPress install out there.  https://wordpress.org/news/2022/01/wordpress-5-8-3-security-release/  So, if your site is hacked, what do you do? First, you get it cleaned up and then make sure your IT or Dev Ops is taking proactive steps to ensure that it can’t happen again. If you don’t know anything about cleaning up - check out SUCURI, I’ve used them in the past to clean up a hacked site and they took care of things in just a matter of hours. So what did years ago when her main site was hacked and started ranking for Michael Kors handbags. she was able to remove the hack and then redirected all of those pages to Amazon using her affiliate link. She made a few hundred dollars before turning it all off. https://twitter.com/Marie_Haynes/status/1479143529020592130 Katelyn Bourgoin spent over 1500 hours learning about cognitive biases and heuristics, the stuff that drives customers to buy and she put together a Twitter thread of the top 19 concepts that marketers need to know:  https://twitter.com/KateBour/status/1478792178726019073