SEO Office Hours with John Mueller Jan 7th, 2022 Recap
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Today is January 10th, and I’ll be recapping the Google SEO Office Hours from January 7th 2022 which ran just under an hour. There was somewhat of a theme this office hours with a lot of questions around internationalization and language, subdomains and subfolders, and of course indexing and crawl budget. Full show notes @ https://opinionatedseo.com/s2e6 with links and more detailed descriptions. As always, a synopsis of the question and answer, my opinion, and a link to the question in the video. I’ll skip questions that didn’t really have an answer or were so unique I don’t think it would apply to most marketers. We started off with another crawl budget question. Blogging consistently compared to someone who doesn’t, will Google crawl at a different rate? Does consistency have anything to do with ranking?If I post less often and less consistently, will Google pull my sitemap less frequently.Google will not penalize you for having duplicate content on your siteIf you have an older piece of content and you are updating it, should you repost it, or update the old post. HREFLang again. The question was about a site that was doing well in one language. How should the HREFLANG tag be handled?Page experience. Are there more than just the three that we can see in Search Console. What data is Google Chrome collecting from users that is used for rankings?They don’t have HREFLANG tags setup, should they?Updates to job related markup for direct reply. They moved from folders to subdomains for country based jobs. How to get another language version of a website into top stories.Since the number of features are increasing, how is search console calculating rankings?Their JavaScript rendering has some forward slashes in it that GoogleBot is interpreting as a URL and they’re seeing errors in search console from this. Another question about subdomain and subfolder related to languages.Using rel=nofollow on links to a page to effectively no index it.Another my page isn’t indexed yet question.Pruning low quality content. What is the minimum traffic to keep an article?Structured markup - specifically breadcrumbs.New extensive review updates, how is that affecting new e-commerce sites?They had a lot of content theft, and after having them removed via DMCA, they didn’t see any increase in ranking. Google is pulling the wrong info for his site, specifically the dates are pulling the wrong year, and showing up in the SERPs.
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