We’re going to be recapping the SEOs & DEVs video published yesterday on YouTube with guest Michael King from iPullRank. URL to watch: https://youtu.be/Lp2wAqWeOgw Full Show Notes / Blog Post: https://opinionatedseo.com/s2e10 Checklists, beginner SEOs, and tools: From a developer’s point of view, it seems like a lot of times with SEOs that we’ve got this fire drill mentality and sometimes a single thing can seem like it’s the absolute most important thing to one SEO but not to another. Furthering the conversation - why do the tools push out a 30 page report? And this comes down to reports and tools that don’t know the context of your site.  Our job is to interpret that through the frame of what the business actually needs to do https://www.youtube.com/watch?v=Lp2wAqWeOgw&t=60s Why context matters for automation:  A lot of SEO can be automated, but you really need human interpretation to ensure that it doesn’t go overboard. https://youtu.be/Lp2wAqWeOgw?t=320 The up-to-date, the out-of-date and the myths: Things like text to code ratio and W3C compliance. They’re out of date, with no backing, and the tools still show them.  https://youtu.be/Lp2wAqWeOgw?t=439 Documentation drift & Doing your own research: Google’s documentation may be out of phase and the pagination rel previous next was brought up as an example of discussing how Google should even handle it. https://www.youtube.com/watch?v=Lp2wAqWeOgw&t=623s The audience challenge: The documentation is often positioned to the middle, between engineers and SEOs.  https://youtu.be/Lp2wAqWeOgw?t=829 Give us feedback: They actually read the feedback. A lot is constructive and helpful, and of course not everyone has nice things to say. https://youtu.be/Lp2wAqWeOgw?t=983 Why docs sometimes create misunderstandings: There’s even tools that have different scores after different runs and that is due to things like network conditions.  https://youtu.be/Lp2wAqWeOgw?t=1112 Getting past “us vs them” together: We all come from such varying backgrounds as SEOs and learning to work with the engineers in a more effective manner by understanding what they do and see from their perspective. https://youtu.be/Lp2wAqWeOgw?t=1426 How to support each other: Making sure that its understood when working with engineers that everyone did the best they could on this, and we’re as SEOs only looking at this from a different perspective. https://youtu.be/Lp2wAqWeOgw?t=1526 Summary:  SEOs should value the different perspective of different people and be receptive to do their own research, and developers need to be more trusting towards SEOs and take them on the journey with them to figure things out together. That would make things a lot easier. Mike sums it up well: “No SEO is trying to ruin your website. They just want to help its visibility, drive traffic, and ultimately driving conversions.”