We have Gerald Murphy talking about everything SEO, marketing, AI content and also his work that he does at similar web as a senior solution business manager. We dive into topics such as: SERP featuresNew features coming out for SimilarWebAlternative search engines like TikTokThe evolution of SEO as a roleHow we saw COVID and Google's real time reaction to the SERPsUser Behaviors and how you can leverage this as a marketer specifically the user journey and not just looking at keyword ranksCreating original content, and how much does Google care about thatAI content - OPINIONS!Gerald's advice for people just getting into the industry