In this episode of the Opinionated SEO, I discuss the capabilities of and implications of chat GPT, the free AI-based service from Open AI. I break down what GPT is, what it's good and bad at, how to craft requests correctly and how to avoid detection from search engine algorithms. I believes that GPT offers great potential as a tool, but should never be trusted to replace human content writers, especially for investigative reportage. Full Article and Show Notes @ https://opinionatedseo.com/2023/01/chatgpt-what-is-it-and-what-should-i-know-about-it-as-a-marketer/ Main Topics Covered: Overview of Chat GPTWhat Chat GPT Is Good AtWhat Chat GPT Is Bad AtHow To Craft RequestsAvoiding Detection from Search EnginesImplications for Content Writing & SEO I talk about how AI-based content can be used to create content more quickly and cost-effectively than traditional methods; I look at a past piece of content that I outsourced to a writer, compared to the same one using AI with the same prompt. I recommends trying out Chat GPT, an interface into DaVinci 3.5 from OpenAI, to produce creative, long-form pieces of content without much effort.  Scott Aaronson was recently interviewed about AI safety; he mentioned that OpenAI research suggests that watermarking could help identify AI-generated content.  Google's AI tools are able to pick up on certain key features such as punctuation and word choice that may indicate the content was generated by an artificial intelligence program.  I believes that GPT 4 and 5 will make it increasingly difficult to tell the difference between human-written and AI-written pieces of content without adding original research or interviews.  Have a happy holiday season and I look forward to seeing everyone next year!