Building a great product is only half the battle. Strong product marketing helps direct how the product gets to market and tells a compelling story about why people need it now. It’s a unique discipline that sits at the intersection of pure marketing and product, and it’s helping break down silos between the two. Martina Lauchengo from the Silicon Valley Group, and author of “Loved”, is on the show to talk about the fundamentals of product marketing and how to apply them.