Get ready to elevate your eye care practice with insights into patient experience and resilience. Discover how to thrive in the face of challenges and grow your practice into an empire. Today's guest is none other than Dr. Ayesha Butt, a leading therapeutic optometrist and visionary practice owner. You will gain valuable tips on patient care, business growth, and maintaining balance as a healthcare professional. Join us as we delve into the journey of Dr. Ayesha Butt on Optometrists Building Empires.   Takeaways: Be consistent and resilient. Success in any field, including optometry, requires consistency and the ability to bounce back from failures. Keep trying and don't get discouraged by setbacks.Always put your patient's needs first. Effective communication from the moment they enter to the moment they leave your practice ensures a superior patient experience.Focusing on specialized services like NeuroLens, Ortho-K, and Dry Eye treatments, which are often not covered by insurance, can provide additional revenue streams while enhancing patient care.When purchasing or opening a new practice, choose a location where you live and are part of the community. Your presence and involvement in the community can significantly contribute to your practice's success.Invest more in treatment options rather than diagnostics. Patients are more interested in treatments that resolve their issues than in knowing detailed diagnostics without actionable solutions.Be proactive in prescribing necessary products like prescription sunglasses and computer glasses. Educate your patients about the benefits and trust they will follow through, even if it's out of pocket.Continuous learning and adapting to new technologies and treatments are crucial. Attend seminars, educational events, and always stay updated with the latest in your field. Quote of the Show: “If you think in your heart you can do it, you can do it. You can make it happen. It doesn't have to be perfect.” - Ayesha Butt Links: LinkedIn: https://www.linkedin.com/in/ayesha-butt-o-d-873a7416/  TSO Champion website: https://tsoatchampions.com/?noamp  TSO Briargrove website: https://tso.com/location/Briargrove-TSO-97/  Email: [email protected]  Ways to Tune In: Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208