The buy button
Listen now
Description
Half of all money spent on advertising is wasted. But we just don't know which half. In recent years, marketing professionals have been trying to use neuroscience to locate the "buy button" in our brain, which if pressed would make us buy their stuff. It's the holy grail: a way of knowing, in advance, which ads are going to work and are worth spending money on, and which ones would flop. The promise, from both marketers and some neuroscientists, is that our brains can, effectively, be hacked. But does it work? Presenter/producer: Jolyon Jenkins
More Episodes
Published 04/05/21
"Memory athletes" compete to see who can remember the most random numbers in an hour. Or else to memorise decks of playing cards. Memory training is big in China, where there are TV game shows for memory contests, and where parents pay good money to get their children trained in memorisation...
Published 03/29/21
Ever since the middle ages, pieces of the True Cross, and other relics such as saints' bones, have been sold to the gullible. But now the trade in bogus relics has moved online, to the fury of traditional Catholics. They are even more alarmed at the sale of "genuine" relics, which is also picking...
Published 03/22/21