#85—Stephanie Woerner: Four Pathways for Digital Transformation
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Description
In this episode, Stephanie Woerner—Director and Research Scientist at MIT's Center for Information Systems Research—shares her insights on digital business models, and the four pathways companies can take to achieve digital transformation.
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David Edelman is a Harvard Business School Fellow and Executive Advisor at BCG. David spent over 30 years as a chief marketing officer at Aetna/CVS, as well as building consultancy businesses in digital and marketing transformation while with McKinsey, Digitas, and BCG. He now teaches marketing...
Published 11/01/24
Published 11/01/24