#91—Thales Teixeira: Decoupling the Customer Value Chain for

#91—Thales Teixeira: Decoupling the Customer Value Chain for Competitive Advantage

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In this episode, Thales Teixeira—co-founder of Decoupling and former HBS professor—discusses his concept of decoupling and its role in driving disruption, and how incumbent organizations can stay competitive by disrupting their own value chains.

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