#96—Michael Lenox: Unraveling Digital Transformation
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Description
In this episode, award-winning professor and author Michael Lenox discusses the core technologies driving digital transformation, how competitive advantage differs in the platform age, and how strategists can prepare their organizations for leadership in the digital age.
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David Edelman is a Harvard Business School Fellow and Executive Advisor at BCG. David spent over 30 years as a chief marketing officer at Aetna/CVS, as well as building consultancy businesses in digital and marketing transformation while with McKinsey, Digitas, and BCG. He now teaches marketing...
Published 11/01/24
Published 11/01/24