#106—David Lancefield: Strategy and Culture in Tandem
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Description
In this episode, David Lancefield, a catalyst, strategist and coach, explores how strategy and culture not only intertwine, but directly develop each other, and how to encourage the right set of behaviours in doing so.
David Edelman is a Harvard Business School Fellow and Executive Advisor at BCG. David spent over 30 years as a chief marketing officer at Aetna/CVS, as well as building consultancy businesses in digital and marketing transformation while with McKinsey, Digitas, and BCG. He now teaches marketing...