#106—David Lancefield: Strategy and Culture in Tandem
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Description
In this episode, David Lancefield, a catalyst, strategist and coach, explores how strategy and culture not only intertwine, but directly develop each other, and how to encourage the right set of behaviours in doing so.
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David Edelman is a Harvard Business School Fellow and Executive Advisor at BCG. David spent over 30 years as a chief marketing officer at Aetna/CVS, as well as building consultancy businesses in digital and marketing transformation while with McKinsey, Digitas, and BCG. He now teaches marketing...
Published 11/01/24
Published 11/01/24