Over the last couple of years the pet industry has been a bit of a roller coaster. We've had ups and downs but through it all, the industry as a whole has grown. But what's to come for the new year? Some things are going to change in 2024 and this business is going to continue to evolve. If you can keep up with it all, your business should flourish, but those that can't will find themselves left behind.  In this episode Fern discusses what he believes will be important in the new year and how you can set up your business for success in 2024 and beyond.