It doesn't matter how many people you get to discover, inquire and come in to your business if you're not taking the proper steps to turn them into paying customers that stick around. To do that, you need to learn how to take control of the sales process, give each person the attention they require and make it easy for them to do business with you.  In this episode we'll talk about how you should be nurturing new leads, as well as converted customers so that everyone feels taken care of and you don't lose people along the way.