In this episode of Oxford+, host Susannah de Jager is joined by guest Cici Muldoon, the founder and CEO of Veritie Group as they touch on the intersection of science and society, the role of entrepreneurship, and the need for support and funding in the startup ecosystem. They also discuss the challenges that Cici faced in setting up her company and the importance of integrity and transparency in scientific research. Cici also emphasises the significance of making a positive impact and leaving a legacy through scientific innovation. (0:12) Introduction(1:13) Founding Veritie Group(6:31) Pivoting to medical diagnostics(13:26) Challenges in the startup ecosystem(27:47) Audience Q&A About the guest:Cici Muldoon is the founder and CEO of Veritie Group, an Oxford-based technology company specialising in the spectroscopic analysis of highly complex dilute liquids. Cici holds a degree in physics and finance from Princeton University, and a doctorate in experimental atomic and laser physics from Oxford University. She is also a qualified Oenophile, an amateur ballerina and a classic car judge. Connect with Cici on LinkedIn About the host:Susannah de Jager is a seasoned professional with over 15 years of experience in UK asset management. She has worked closely with industry experts, entrepreneurs, and government officials to shape the conversation around domestic scale-up capital. Connect with Susannah on LinkedIn Visit our website to learn more and subscribe to our newsletter - oxfordplus.co.ukIf you have a question for Susannah, please get in touch - oxfordplus.co.uk/contact Oxford+ is hosted by Susannah de Jager, supported by Mischon de Reya and produced and edited by Story Ninety-Four in Oxford.