"Simon Sinek doesn’t make money selling his book. Simon makes money selling his ideas through his books and his speeches. It's his books that get him invited on stages. And those stages are where he makes all of his money." - Michael Delon ------------ Publisher and credibility marketing expert Michael Delon shares with you how to create your book, get get booked on more stages and gain more clients. Michael Delon is the founder of Paperback Expert. In this interview we talk about: His journey out of “prison” aka a job where he sold services and made no sales to his dream job helping others make an impact. The role of a book in building your brand as a speaker, and getting more speaking opportunities. The importance of not just marketing, but CREDIBILITY marketing. The amazing story of how he convinced a personal injury attorney to bring his baseball glove into his next TV interview, and helped him eventually write his bestseller book. At the end of the day, Michael’s main message in this conversation is this: “Be yourself.” It’s the most simple and also the most difficult thing to do, and always a reminder we need to hear, especially from successful and genuine experts just like Michael. You can find out more about Michael at: www.paperbackexpert.com