Promised Resource — 5 Keys to a Speak That Pays: Free PDF Resource: 5 Keys to a Speech That Pays  Show Notes: Ingredient #5 — Think Like a Stick-ologist: Recommended Book — Made to Stick Simple — is the idea both simple and profound? Unexpected — surprise creates intrigue and curiosity. Concrete — our brains are wired to remember concrete ideas. Credible — nothing ruins an idea more than the lack of creditability in the idea itself or in the person communicating the idea. Emotions — when people "feel" an idea, they connect with the idea. Stories — stories give people a framework for how to act on an idea. Speaker Mastermind Community: Click here to find out more about the Paid to Speak Accelerator Community (aka Mastermind Community) and to put your name on our Waiting List. Episode Resources 9 Ways to Get Paid as a Speaker (FREE Resource) 5 Keys to Create a Speech That Pays (FREE Resource) Got questions? Submit them here Thank You for Listening! If you enjoyed this episode, please leave us a rating and review on iTunes. Also, share it by using the social media buttons at the top or bottom of this post. Until next time, continue to move from #DREAMtoDO as a speaker.