In this episode, Anupam dives deep into the glamorous yet intricate world of the wedding industry with Parthip Thygarajan Co-founder of WeddingSutra.com. Discover how this billion-dollar industry operates, from the early challenges of establishing a bridal platform to the evolution of marketing strategies in the digital age. We explore the fascinating connections between high-profile weddings, like the Ambani family's extravagant nuptials, and their influence on the broader market. Whether you're curious about the business side of bridal bliss or the trends shaping the future of weddings, this episode offers an insider's view into one of the most profitable sectors in India today. Don't miss out on the stories, insights, and lessons from the forefront of the wedding business!