**Podcast Description:** In this episode of *Paisa Vaisa*, host Anupam Gupta chats with the legendary Indian fashion designer Neeta Lulla. With over 400 films and four national awards to her name, Neeta shares her journey from Bollywood costume design to establishing a thriving couture brand. She reveals insights into her creative process, from designing iconic looks for *Devdas* and *Jodhaa Akbar* to Aishwarya Rai’s wedding ensemble, and explores the business side of fashion—balancing film costumes, bridal couture, and her fashion school. Tune in to learn about her approach to monetizing creativity, managing profits, and advancing eco-friendly fashion in a rapidly evolving digital landscape. Don't miss her stories on career-defining moments, industry challenges, and advice for aspiring designers!