Influencer marketing continues to grow, but with so many platforms, how do you know which one to invest in for maximum ROI?    In this episode, I share my top three favorite influencer categories and reveal which one I believe will stand the test of time.   Stay tuned until the end, where I share insider tips on finding the best influencers in that category and how to negotiate the most favorable terms and pricing.   In this episode, we cover:   01:05 Three main influencer categories: pricing and risk assessment 06:50 Pros and cons of YouTube influencers 07:45 Pros and cons of social media influencers 08:52 Pros and cons of podcast advertising 09:48 The "Diversify, Multiply, and Amplify" strategy 11:50 Why YouTube is the wave of the future 13:12 How to identify and invest in micro-creators before they blow up 14:02 Using tools like Socialblade.com for influencer research 15:58 Negotiating rates based on influencer growth and performance   Connect with Me! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com