Building trust with larger brands requires an intimate understanding of your audience. In this dynamic conversation, Phil talks with Kinsey Grant, a former journalist at Morning Brew and co-founder of Smooth Media, about the evolution of brand partnerships and creating impactful media. Kinsey shares insights from her journey with Morning Brew and her vision for fostering authentic partnerships that resonate with specific communities. From cultivating audience trust to building long-term partnerships, Kinsey sheds light on what it takes to succeed in the fast-evolving media landscape. Key Takeaways:Audience-Centric Partnerships: Building lasting brand partnerships begins with knowing your audience deeply, allowing authentic messaging that genuinely resonates.Navigating Creator Burnout: Kinsey emphasizes supporting creators with realistic expectations and resources to mitigate burnout, a crucial trend in today’s creator economy.Focus as Strategy: Successful brands prioritize relentless focus, crafting clear stories, and knowing their core strengths instead of attempting to tackle everything. Kinsey's conversation with Phil offers invaluable advice for brands looking to engage audiences thoughtfully while building meaningful, strategic partnerships. Learn more about Kinsey and Smooth Media here! ----------------------------- Thanks for being here! You can level up your partnerships in 3 minutes. Get the Wednesday Partnership Newsletter: 3 Actionable Ideas, 1 Powerful Question. Trusted by 10,000+ Leaders. Sign up for free here!